Chairman’s Message
After building businesses across international markets, it was always my dream to establish a meaningful enterprise in India, especially in my home state of Kerala. Craze became the perfect platform to turn that vision into reality.
For over four decades, Craze has been a cherished part of Kerala’s homes.
Having grown up enjoying Craze biscuits, the brand has always held a special place in my heart. When AZCCO Global acquired Craze in 2021, it was more than a business decision—it was an opportunity to revive a beloved legacy.
Today, our vision is to build Craze into a world-class food brand that proudly represents Kerala’s heritage, quality and innovation. Our aspiration is simple—to take a brand born in Kerala to homes across India and around the world, creating lasting value for our customers, partners and communities.
A Heritage Born in Kerala
Craze Biscuits is a heritage biscuit and baked confectionery brand from Kerala — a region renowned for its trade, culture, and flavour for centuries.
Born in 1985, Craze quickly captured the hearts of millions with its unmistakable crunch and a legendary jingle. It became one of Kerala's most trusted and beloved biscuit brands across a generation.
Acquired and supercharged by the AZCCO Global Group, Craze has returned stronger, smarter, and sweeter — relaunched with renewed vision, modern production capabilities, and an ambitious global outlook. Since its renaissance, Craze has rebuilt a strong and growing presence across South India and is rapidly entering international markets.
Made in Kerala,
Made for the World
Our guiding vision drives every decision — from the ingredients we source to the markets we serve.
Heritage & Authenticity
We honour our 40-year Kerala heritage by staying true to authentic recipes, traditional flavour profiles, and the genuine taste that generations of Kerala families have loved and trusted.
Uncompromised Quality
Every Craze product is crafted with premium-quality ingredients by world-class biscuit makers and international food technologists, meeting international quality standards in every batch.
Innovation & Flavour
From the distinctive Coffee Marie to the aromatic Cardamom Fresh, we continuously innovate to create products that stand out — distinctive, flavourful, and memorable.
Global Ambition
We believe Kerala's finest deserves a global stage. With our strong manufacturing base and AZCCO Global's international network, we are bringing the best of India to the world.
Crafting Moments of Joy
Craze Biscuits is manufactured at a massive 1.5 lakh-square-foot, state-of-the-art facility at the KSIDC Industrial Park, Kinalur, Kozhikode — one of the largest food and confectionery factories in Kerala.
Equipped with advanced state-of-the-art manufacturing technology, the plant operates with the highest standards of global hygiene, consistency, and automation — producing dozens of varieties, from fresh cardamom and butter cookies to cream and health biscuits.
- ✓1.5 lakh sq ft automated facility — KSIDC Industrial Park, Kinalur
- ✓Advanced state-of-the-art manufacturing technology
- ✓International food technologists overseeing every batch
- ✓Highest global hygiene & consistency standards
- ✓Backed by UAE-based AZCCO Global — strong international export footprint
The Craze Timeline
Born in Kerala
Craze Biscuits was born in Kerala and instantly captured the hearts of millions with its unmistakable crunch and a legendary jingle.
A Beloved Kerala Institution
For decades, Craze built a fiercely loyal consumer base through consistent quality, distinctive flavours, and the warmth of a truly local brand that generations of Kerala families grew up with.
Acquired by AZCCO Global Group
Acquired and supercharged by the AZCCO Global Group, Craze returned stronger, smarter, and sweeter — backed by a world-class 1.5 lakh sq ft automated facility at KSIDC Industrial Park in Kozhikode, Kerala.
Mohanlal Joins the Craze
Malayalam cinema legend Mohanlal joined hands with Craze Biscuits as brand ambassador, lending his star power to take the brand to the global stage and signal a bold new chapter.
Global Footprint — UAE, GCC & Beyond
Today, Craze is expanding rapidly past Indian borders — bringing the authentic tastes of Kerala straight to the UAE, Saudi Arabia, Bahrain, Qatar, and Kuwait.
A Global Food Brand from India
Our ambition: to become one of Kerala's most celebrated food brands globally — positioning India's finest biscuit heritage on the world stage.
Owned by AZCCO Global
AZCCO Global is a privately owned international trading and distribution company. Our management has many years experience in the fields of importing and distributing. The basic function of the company is to source, market and distribute supermarket foodstuffs and beverages from both the domestic and overseas markets.
AZCCO Global started out as a small business in 1992 when the core business of the company at that time was supplying vegetable and small retail outlets with grocery items. The company has grown rapidly since then and now employs over 1,000 people with warehouse and office space in the main economic centers of the Kingdom of Saudi Arabia, Kingdom of Bahrain and State of Kuwait, with the head office situated in Dubai, United Arab Emirates.
www.azccoglobal.com
Discover Our Products
Explore the full range of Craze Biscuits — distinctive biscuits, cookies, and baked confectionery for every taste.