The Craze Jingle

The iconic jingle returns — celebrating a legend and a legacy.

YouTube

Ta ta ta ra | Craze Jingle | Celebrating the Legend

The beloved Craze jingle — reimagined and relaunched, celebrating the brand's heritage and its iconic ambassador Mohanlal.

Craze in the News

YouTube Brand Film

Ali Ziyan receives Twentyfour Business Excellence Award

ബിസ്കറ്റ് നിർമാണ രംഗത്തെ മികവ്; അലി സിയാന് ട്വന്റിഫോർ ബിസിനസ് എക്സലൻസ് അവാർഡ് | Ali Ziyan | Craze Biscuits

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Mohanlal in Craze Biscuits airplane ad
Reporter Live

Craze Biscuits Gifts Mohanlal a Special Ad on His Birthday

Craze Biscuits released a one-of-a-kind birthday advertisement for Malayalam cinema icon Mohanlal — featuring him singing the brand's legendary jingle aboard an airplane. The ad went viral on social media, delighting fans across Kerala and beyond.

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Varghese Thomas at Indusfood 2026
Ten News Network

Indus Food 2026: Kerala's Craze Biscuits Sets Sights on Global Markets, Says VP Varghese Thomas

Craze Biscuits made its debut at Asia's largest food trade exhibition Indusfood 2026, showcasing its 14-product portfolio including signature Coffee Marie and Cardamom Fresh. VP of Sales Varghese Thomas highlighted the brand's aggressive export push: "We are moving very aggressively into exports, and platforms like Indusfood provide the perfect opportunity to connect with international buyers."

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Mohanlal joins hands with Craze Biscuits
Business Standard

Mohanlal Joins Hands with Craze Biscuits to Take the Brand to Global Market

Malayalam superstar Mohanlal officially partnered with Craze Biscuits as brand ambassador, marking a landmark moment for the relaunched heritage brand. The partnership signals Craze's bold ambition to expand across India and enter international markets including the UAE and GCC region.

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Craze Biscuits launch event
ANI News

Craze Biscuits Conquering Kerala Market: Minister P. Rajeeve Launched Choco Rocky and Bourbon

Kerala Industries Minister P. Rajeeve officially launched Craze Biscuits' new Choco Rocky and Bourbon product lines, marking a significant milestone for the Kerala-based manufacturer as it strengthens its presence across the Kerala market.

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Inauguration

Factory Inaugurated by Chief Minister Pinarayi Vijayan

Kerala's largest food and confectionery factory opened at KSIDC Industrial Park, Kinalur, Kozhikode — with ministers and dignitaries launching new variants.

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Times of India

India's New Biscuit Brand — 'CRAZE' Logins with 40 Varieties

Craze Biscuits, the heritage Kerala brand once famous for its iconic jingle, relaunched with over 40 varieties from a new international-standard factory in Kozhikode's KSIDC Industrial Park, Kinalur. Backed by the Azcco Global Group — with 50+ supermarkets across Saudi Arabia, Kuwait, Bahrain, UAE, and Africa — the brand targets India and Gulf markets in its first phase.

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